Your first slide is clearly necessary for a pitch deck; first impressions depend, and having a strong introduction goes a good distance. Evidently founders typically neglect that the final slide is simply as necessary.
There’s a easy cause for that: Buyers simply take a look at a whole bunch of slide decks per thirty days, and it’s laborious to recollect all of them. Certain, startup names are sometimes catchy and fairly self-explanatory (Lyft, DoorDash), nevertheless it’s laborious do not forget that Orange refers to a car-charging firm, not the fruit. Corporations are sometimes give shorthand summaries of the companies they’re working with. Within the case of Orange, it is likely to be, “You already know, the corporate that places chargers in residence buildings.” Everybody across the desk goes, “Aaaah, sure,” and the dialog continues.
As a founder, you’ve gotten a chance to affect how somebody summarizes your organization. The way in which to do this is by reinforcing your message on the primary and final slides. What is an efficient shorthand in your firm? Are you Greenback Shave Membership for underwear? Are you Turo for caravans? Are you Freshbooks for aircraft possession? Effectively, these are all useful shorthand – however you may get extra inventive, too!
You want a closing slide
When pitching, you begin together with your greatest stuff first and go from there. The final slides are usually the place you present weaknesses. In case you don’t have a closing slide, your best weaknesses is likely to be left up on the display screen whilst you speak with buyers and reply questions. As you’ll be able to see, that’s not an effective way to prime the pump, and also you’ll find yourself getting grilled in your financials, crew, go-to-market or no matter you added to the tip of the deck as an afterthought. As a substitute, set your self up for fulfillment with a superb closing slide. Remind your viewers who you might be and what your organization will do.
On this story, we’re diving into the 45+ pitch deck teardowns finished to date, and decide aside a few of the closing slides from our library of pitch deck examples. Prime tip: It’s 100% value subscribing to TC+ simply to get these teardowns and our unimaginable library of pitch recommendation. However then once more, I wrote most of it, and I’m hella biased. Nonetheless. Subscribe. Go on. It’ll be the perfect fistful of {dollars} you spend this 12 months, I promise.
Some examples of closing slides that work
Alto’s closing slide. Picture Credit: Alto Pharmacy
Alto raised $200 million to make a greater pharmacy. Selecting to finish with a slide that evokes moderately than places a shadow on any conversations, is one factor. However selecting the succinct “a greater pharmacy” rounds out the slide to make it an A+. See the complete pitch deck teardown.