With an aim to bring fashion and style from across the border, OCM, India&’s fabric manufacturer, on Monday announced a tie-up with Pakistan&’s ethnic designer brand Sana Safinaz.
With the collaboration, which aims to establish the brand’s presence in India as well as overseas markets, OCM has become the sole authorised distributor for Sana Safinaz’s women’s wear in India.
The partnership begins this month with the Sana Safinaz 2015 ‘Silk Collection’, which comprises six new designs executed in two vibrant colour-ways, read a statement.
Nitin Jain, CEO and managing director of OCM India, feels that Sana Safinaz will not only win hearts in India, but also “meet needs of modern Indian women”.
“Progressive India is witnessing a significant movement towards a lifestyle that is conscious of emerging trends in fashion. We see exceptionally high compatibility with Sana Safinaz of Pakistan to meet this need of the modern Indian woman,” Jain said.
The collection will be available in select stores across India for the upcoming festive season and the packaging would bear the OCM Women&’s exclusive logo.
Founded in 1989 by designer duo – Sana Hashwani and Safina Muneer, Sana Safinaz is known for its affordable luxury lines that include pret-a-porter, diffusion, bridal couture and accessories.
The ‘Silk Collection’ as quoted by the designers jointly, will be a bend of luxury with great quality.
“Luxurious superiority, great quality and finish are the special characteristics of the brand and these are manifest in the Silk Collection,” the designers said in a joint statement.
The fashion lines to follow would be the winter collection and the next year would see muzlin collection, the spring /summer lawn collection, Eid collection, silk collection and finally winter collection 2016.