Nike Set to Launch First NFT Sneaker Named ‘Our Pressure 1’, Sale Slated to Go Reside in Could

Nike, the multinational sportswear and sneakers model, is about to step into the subsequent chapter of its Web3 undertakings. The corporate can be launching its first ever NFT sneaker named ‘Our Pressure 1 (OF1)’ on its .Swoosh platform subsequent month. This blockchain-based digital collectible from Nike is impressed by the model’s in style Air Pressure 1 assortment, bodily footwear from which have been offered for costs as excessive as $8,000 (roughly Rs. 6.5 lakh).

Headquartered in Beaverton, Oregon within the US, Nike is seeking to work with NFT-related advertising initiatives to carry its merchandise within the Web3 gaming and metaverse ecosystems. This manner, the corporate may promote its product choices to newer potential prospects.

Beginning Tuesday, April 18, Nike will start airdropping digital posters of the OF1 sneakers to pick out customers registered on .Swoosh platform. Nike had launched .Swoosh in November 2022 as a Web3 platform that prioritises shopping for, promoting, and buying and selling NFTs primarily based on footwear and attire.

The receivers of those posters will get an early entry to the OF1 NFTs on Could 8. For others, the gross sales of those NFTs will open on Could 10.

“The OF1 assortment is available in two digital bins, the Traditional Remix field and the New Wave field. Every field is priced at $19.82 (roughly Rs. 1,625) and comprises a digital Our Pressure 1 model of an iconic Air Pressure 1. Within the Traditional Remix field, .Swoosh members get a shot at choosing up a favorite basic archive AF1 launched from 1982 to 2006. Within the New Wave field, members may unlock a basic archive from 2007 or later, or an expressive, customized AF1 with a extra futuristic twist,” an official weblog put up from Nike defined.

Firm official Edgar Alvarez Barajas shared glimpses of the OF1 NFTs on Twitter.

Nike has been amongst a number of high-end luxurious manufacturers to have launched NFT initiatives to attach with newer customer-base.

A complete of $260 million (roughly Rs. 2,074 crore) has collectively been bagged by high-end luxurious manufacturers together with Nike, Gucci, Dolce & Gabbana with the gross sales of their NFT items, a Dune Analytics report had claimed final August.

Nike launched its first NFT assortment named ‘Cryptokicks’ in April with a complete of 20,000 items. The NFTs from this assortment have offered for as excessive as $134,000 (roughly Rs. 1 crore).

Nike, which acquired digital design studio RTFKT final December to speed up its metaverse and NFT push, has bagged $185.3 million (roughly Rs. 1,478 crore) in NFT gross sales.


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