Jan Du Plessis To Launch African Content material Powerhouse Primedia Studios – Deadline

EXCLUSIVE: African leisure heavyweight Jan du Plessis is again in enterprise.

The high-profile exec has been named President of Primedia Studios quickly after leaving South African pay-TV community M-Internet to retire after almost 30 years.

Primedia Studios shall be a part of African content material large Primedia and is positioning itself as a number one South African manufacturing and distribution operator and “the popular companion to each the native and worldwide audiovisual business.”

Du Plessis will oversee technique round licensing, creation, growth, localisation and distribution of leisure reveals and content material. He’ll additionally lead a “sturdy succession technique” to make sure a era of Black executives rise to administration positions at Primedia.

Becoming a member of him on the enterprise are Lindile Xoko, Chief Income Officer and CEO of Primedia Broadcasting, and Victoria Ramabulana, showrunner and undertaking supervisor. Du Plessis will report on to Jonathan Procter, Primedia Group CEO.

The transfer comes as one thing of a shock as Du Plessis had retired from M-Internet, the place he oversaw each the artistic and business features of the enterprise, working networks and companies throughout Sub-Saharan Africa. He’s additionally recognized for commissioning and creating native variations of codecs resembling Large Brother, Deal or No Deal, My Kitchen Guidelines, The Voice and Idols, and established M-Internet’s gross sales division.

He has additionally produced round 70 movies for M-Internet, a lot of which took prime rankings on networks resembling Mzansi Magic, KykNET and M-Internet Film. Elsewhere, he established the AfricanFilmLibrary (AFL), which is now one of many world’s largest repositories of African film with greater than 1,000 in its vault.

“Jan is an exceptionally gifted skilled who will encourage our firm’s subsequent era of younger individuals in addition to our business’s subsequent era of leaders,” mentioned Primedia CEO Procter. “His innovation has created numerous alternatives for each audiences and advertisers. For Primedia and the remainder of the African continent, this shall be a pivotal second in our business’s growth.”

Du Plessis added he was “assured that worldwide format rights-holders, studios and indies will share our pleasure on the launch of Primedia Studios.

“Our shoppers and advertisers can count on the most effective native content material, together with new and revitalised codecs, and devoted advertising assist,” he added. “Marvel found that Africa has superheroes too and Wakanda might be perpetually. We would like the actual character and tales of Africa to infuse every thing we do and we’ll make investments all out there assets within the IP that brings these tales to life. By harnessing the ability and attain of the Primedia Group, Primedia Studios would be the dwelling of premium-quality Africa-inspired content material that can resonate with audiences world wide.”

South Africa companies are nonetheless predominantly white on the prime degree and as such, Procter talked up the significance of the second component of Du Plessis’ position. “Our funding in Black expertise is an integral part of Primedia’s technique,” he mentioned. “Our dedication to transformation is non-negotiable. Now we have purposefully positioned it excessive on our agenda as a result of we all know it would profit not solely our personal individuals, however our business and the continent as an entire.”

After Du Plessis exited M-Internet, the pay large consolidated key administration groups underneath Director for KykNET Channels Waldimar Pelser. 

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