How you can Migrate Your Publication From Substack to Buttondown

Possibly you do not wish to give 10 % of your income to a venture-backed Silicon Valley firm. Possibly you do not belief a venture-backed Silicon Valley firm to not finally pivot away from newsletters fully and destroy all the pieces you constructed. Or perhaps you simply don’t desire your publication hosted on a service that actively recruits and pays extremists. There are all types of causes you may wish to depart Substack, is all I am saying.

Some writers are leaving Substack for Ghost, which is not an altogether pure transition. That is why I like to recommend (and personally use) Buttondown. Here is how one can migrate your subscribers and archive from Substack over to Buttondown.

Buttondown versus Stubstack

Buttondown presents a comparability with Substack, if you wish to have a look at its listing, however a couple of options stand out to me.

The primary is pricing. Buttondown is free for as much as 100 subscribers, after which it prices $9 a month for as much as 1,000, and the worth scales up from there. Substack is free however takes a ten % reduce from any paid subscriptions, which is a giant deal should you ever wish to make a dwelling out of your publication. Think about should you develop a subscriber base that brings in $4,000 a month—you may be paying $400 of that to Substack. So even the costliest tiers of Buttondown are going to value lower than that.

The second factor to consider is options. Buttondown helps all types of issues that Substack does not, like autosaving. Buttondown does not acquire consumer information except you deliberately flip these options on. There’s additionally an API and a Zapier integration, however way more essential than that to me is you can write your newsletters in markdown. (I really like markdown with all of my coronary heart.) Mainly Buttondown presents all types of nerdy stuff that Substack does not.

Additionally: Buttondown is bootstrapped, that means it is not beholden to any traders. Substack has round $82 million of investor cash, which implies there is a highly effective group of individuals hoping for large progress. Name me a jaded veteran of the content material mines—I freely admit that I’m—however such entities hardly ever have the curiosity of journalists and writers at coronary heart over the long run. Buttondown, in the meantime, is run by a single particular person—Justin Duke—who responds to emails himself and publicly studies how a lot cash he spends working the service.

Lastly, and most significantly, Buttondown sends you a enjoyable GIF each time somebody subscribes. That alone is motive emigrate over, so let’s speak about about how you are able to do that.

Export Your Publication From Substack

Log into Substack and head to the dashboard in your publication. Click on the Settings hyperlink within the prime bar. Scroll means all the way down to the underside to search out the Export Your Information part. Click on Create New Export.

Courtesy of WIRED Employees

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