Apple Craze, Tim Cook dinner Draw Lengthy Queues at Opening of First India Retailer in Mumbai

About 200 Apple followers hoping to be among the many fortunate few to enter the tech large’s first retail retailer in India gathered from early on Tuesday outdoors the store within the business capital of Mumbai.

Folks got here from completely different components of India to catch a glimpse of Chief Government Tim Cook dinner, who is about to inaugurate the 28,000-sq-foot (2,600-sq-m) retailer later within the day, and open it to the general public.

“The vibe right here is simply completely different,” mentioned 23-year outdated Aan Shah, who travelled from the western industrial metropolis of Ahmedabad to attend the launch. “It isn’t like shopping for from some regular retailer. There’s simply no comparability. It is so thrilling.”

His love for Apple has earlier taken him to retailer openings in New York and Boston, the place he as soon as acquired an opportunity to fulfill Cook dinner.

Apple has beforehand confronted hurdles in opening bodily retail shops within the South Asian nation, however its merchandise have been out there on e-commerce web sites, whereas its on-line retailer opened in 2020.

The brand new retailer, situated within the premier Reliance-owned Jio World Drive mall, underscores Apple’s rising ambitions for India, the place, regardless of a market share of simply 3 %, it has been increasing iPhone meeting through contract producers, and in addition boosting its exports.

The shop was opened for bloggers and tech analysts at a personal occasion on Monday, whereas many Indian movie and tv celebrities had been seen assembly Cook dinner that night time.

A second retailer in Delhi, the capital, is about to open on Thursday.

As Apple pushes to make India a much bigger manufacturing base, a few of its merchandise, together with iPhones, are being assembled within the nation by Taiwanese contract electronics producers Foxconn and Wistron Corp.

It additionally plans to assemble iPads and AirPods in India.

© Thomson Reuters 2023 

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